fROM THE EDITOR

It’s easy to talk about the business benefits of 3D virtual design, fit and prototyping tools. The technologies promise shorter development cycles, faster time to market and reduced waste – yet many firms are still struggling to make significant gains in speeding the process from design sketch to style approval and beyond.

In this issue of just-style magazine our focus is on identifying quick and obvious wins to move uptake to critical mass, inspiring technology buy-in to achieve company goals, and bridging the talent gap as the role of the designer evolves from operator to strategic thinker.

We also take a look at the impact the rapid spread of the novel coronavirus (Covid-19) outbreak is having on the global apparel industry. China sits at the heart of world clothing and raw materials production, so factory lockdowns and travel restrictions are placing huge pressure on supply chains, with fashion giants warning of the potential for empty shelves later in the year. Those with shops in China and Hong Kong have also suffered slumping sales as shoppers stay away.

Change is also afoot in Morocco, where the textile and garment industry is undergoing an intense process of redevelopment to better align with industry demands in areas from fast fashion to sustainable production. And as the fourth CEO in Nike’s 55-year history takes charge, we look at five potential changes at the sportswear giant.

Leonie Barrie, Editor